Yes, DUSA runs on HighLevel.
Here is the whole picture.
HighLevel is the engine behind 2.2 million businesses. DUSA is the car: set up, supported and priced in AUD for one Australian small business. If you already know HighLevel, this page is for you.
- 2.2Mbusinesses
- 7.3Bleads generated
- 179Mappointments booked
- US$5.2Bin sales, 2025
You are an agency
reselling to clients
You want unlimited sub-accounts and users, you have someone to build and maintain the setup, and USD billing is fine. HighLevel is built for that buyer, and you should buy it from them.
You run one business
and want it to just work
You want the platform live in the first week with your contacts migrated, a setup built for your industry, the AI Employee answering the phone on Growth, pricing in AUD and a team in Sydney to call.
Same engine,
different car
| HighLevel direct | DUSA | |
|---|---|---|
| Built for | Marketing agencies that resell the platform to clients | One business that wants it to work from day one |
| Monthly price | US$97 Starter (3 sub-accounts) or US$297 Unlimited, about A$145 and A$445 | $47 Launchpad, $149 Starter, $297 Growth, all in AUD |
| Setup and migration | You build it from a blank account, or pay a freelancer | Set up with you in the first week, contacts and campaigns migrated |
| Industry templates | Build your own pipelines, calendars, workflows and funnels | Set up for your industry with you, across the 16 industries we serve |
| AI Employee | An add-on: US$50 or US$97 per month per location (about A$75 to A$145) | Included on Growth: AI answers calls and messages and books appointments |
| Ask AI assistant | Pay per use on the base plans | On every plan, usage included on Growth and Bespoke |
| Users | Unlimited | 1 on Launchpad and Starter, 3 on Growth, unlimited on Bespoke; extra users $29/mo |
| Support | 24/7 global chat, written for agencies | Sydney-based team, 24/7 AI assistant, priority queue on Growth |
| Onboarding session | Not included | Included on Growth and Bespoke, with AI setup |
| Messages, calls and email usage | Pay as you go in USD | Pay as you go in USD, through the same providers |
| Lock-in | None | None, and your data exports any time |
HighLevel prices from gohighlevel.com and help.gohighlevel.com, October 2026. AUD conversions are approximate and move with the exchange rate. DUSA prices in AUD. Usage (messages, calls, email, and AI beyond what a plan includes) is billed as you use it on both.
For one business the price is close.
The difference is who does the work.
So Growth is about A$77 a month more than the do-it-yourself version, and that is the price of someone setting it up, training the AI on your business and being on the phone in your time zone. If you would rather do that work yourself, go direct and we will still think you chose well. Both AI figures carry the same monthly allowance (100 call minutes, 1,000 replies); HighLevel's unlimited AI tier is about A$145/mo, DUSA's Unlimited AI add-on is $197/mo.
The questions people
actually ask
Is DUSA just a HighLevel reseller?
DUSA is built on HighLevel in the same way a lot of software is built on AWS. The engine is theirs; the setup, the industry setup, the Australian support, the AUD pricing and the AI inclusions are ours. If you only want the raw engine, going direct is the right call and we say so on this page.
Why tell people at all?
Because you would find out in a week, and finding it in our FAQ reads differently from finding it in a login URL. It also answers the question every small business asks about a platform run by a studio: what happens to my data if you disappear. The answer is that it sits on infrastructure powering 2.2 million businesses, and you can export it at any time.
Can I move to HighLevel direct later, or bring an existing HighLevel account to DUSA?
Yes to both. Contacts, pipelines, funnels and workflows can be exported and imported between HighLevel accounts, and we help with the move in either direction. There are no lock-in contracts on any DUSA plan.
Who should go direct to HighLevel?
Agencies and consultants who manage several clients, want unlimited sub-accounts and users, and have someone to build and maintain the setup. HighLevel is built for that buyer and priced in USD for it.
Who should use DUSA?
A single business, or a small group of locations, that wants the platform working in the first week, in AUD, with the AI Employee answering the phone on Growth and someone in Sydney to call. DUSA is built for trades, clinics, salons, gyms, real estate and professional services.
Is my data safe?
Your account lives on HighLevel infrastructure (SOC 2 Type II) with DUSA as your provider. You own your data, can export it whenever you like, and nothing is shared with other DUSA customers.